Regional Director of Marketing – Raleigh, Durham or Charlotte NC

Please note this is a healthcare position and requires a SNF or ALF regional sales background in order to be considered. We are proud to be able to assist our client with these openings as we successfully placed a candidate in this role last year.

The Regional Director of Marketing (RDM)  is a hand-on manager who will be responsible for increasing sales for the company within their territory. The ideal candidate will have experience leading a successful organization, leading and championing their team,   analyzing performance results and recommending changes based on the data. Must be dedicated, results driven with excellent follow through and accountability.

Requirements Include:

  • Bachelor’s degree (BA/BS) from a four-year accredited college or university.
  • Strong sales management experience with a minimum of 5 years in a multi-site or regional sales management position in the assisted living, independent living, retirement or long-term care industry.
  • Must demonstrate strong analytical skills to assess sales and market performance. Must be a fluent, proactive user of Excel and other analytical tools, and have a familiarity with lead tracking databases.
  • Must demonstrate strong track record of results delivery, accountability and management to performance benchmarks.

Duties Include:

  • Drive census in seven currently open facilities, with an additional one to two in pre-opening.
  • Manage facility level sales performance in conjunction with the facility team.
  • Ensure compliance with marketing standards (lead generation, calls, tours, events, presentations) necessary to achieve census goals.
  • Train facility-level Marketing Directors to develop more highly functioning and productive sales people.  Keep the organization current on best-practice sales techniques.
  • Hire and evaluate sales people based on the requirements of the sales team, namely the generation of census.
  • Oversee and review the sales and marketing quarterly planning process.
  • Routinely analyze and report on trends and challenges in facilities or markets and provide feedback to both regional and facility level sales performance.
  • Competitive Salary Range (DOE)
  • Full health benefits
  • 401K or retirement plan
  • Relocation package of up to $2500
  • Candidates must live in Charlotte, Raleigh or Durham

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